A Georgia State Student’s Oasis…
CLIENT: EBRIK Coffee House
ROLE: Brand Development, Graphic Design, Package Design
Ebrik is a local coffee shop and roastery located in the heart of downtown Atlanta. The owners, Abbas Arman and Basel Nassri take great pride in their community involvement and prioritize promoting local events. Their main customer base is Georgia State University students and staff. Ebrik wanted to update its brand to better display its rustic and industrial work/study space and also promote its growing community presence.
A brand built right at home
The word "Ebrik" (ih-breek) is the small, long-handled, copper pot used to make Arabic, Turkish, or Greek coffee. The word itself has been used throughout the Mediterranean, North Africa, and the Middle East for centuries to refer to a water ewer or tea kettle. Like coffee, the ebrik symbolizes community, comfort, and culture.
Sustainability and recycling are somethings Ebrik promotes within their shop. All to-go products are made from recycled papers and all plastics are washed and brought to the local recycling center. In order to continue this environmentally friendly approach, co-owner Abbas wanted to use 100% reused paper. The business cards were no exception. The texture of the paper plays into the soft and neutral tones of the brand.
Lets put it to use
Every good coffee shop and roastery needs eye-catching merch. A large portion of Ebrik orders is to-go so we needed a solid hot coffee cup design for customers to take with them on the road or to class. In the store, they sell branded t-shirts, stickers, coffee mugs, stickers, and even their hand-roasted coffee beans. Package design was essential to sharing the brand of Ebrik and through print collateral, accessories, and packaging we achieved a cohesive and exciting new look.
